SOCIAL MEDIA EXPERTS
SMO refers to the use of Social Media platforms like Facebook, YouTube, Instagram, Snapchat etc to generate publicity and increase the awareness of a product, brand or event. At GMS we specialise in SMO and our team have a wealth of experience on all social media platforms.
Connecting with your target audience and creating content that actively engages with them is essential. We’re confident that we can work with any business to enhance their chosen social media platforms presence. increase awareness, brand loyalty and customer experience.
Contact us today for a bespoke SMO quote!
CONNECT WITH YOUR AUDIENCE
Get to Know Your Audience
Failing to understand who your audience is, their pain points, and their overall goals can doom any marketing initiative from the outset. If social media posts and other content do not address subjects your audience deems valuable and worth their time, they will not read it and won’t return to check out future content.
Tailor Your Social Content
Gaining a complete idea of who your audience is (their interests, goals and personas) is only useful if that information is used to inform how you will communicate with them. Tailoring your content specifically to your customers will increase its engagement creating the beginning of a connection.
Respond to Your Social Engagement
As B2B marketers know – a share, retweet or comment isn’t the ultimate goal – it is only the beginning of a conversation. Unfortunately, only about 20% of social media comments get a response from the business, and the average response time is over 11 hours. In order to truly connect with your audience, you need to continue this conversation by responding to the engagement your social media receives.
Talk to us today about a bespoke Social Media campaign!